Laika, the renowned animation studio responsible for celebrated films such as "Coraline" and "ParaNorman," has successfully attained Certified B Corporation status. This significant accomplishment highlights the studio's adherence to stringent benchmarks in social and environmental impact, corporate accountability, and operational transparency. The B Corp certification mandates that companies prioritize the welfare of their workforce, local communities, clientele, suppliers, and ecological footprint, in addition to generating shareholder value. This recognition underscores Laika's foundational philosophy that the integrity of their work processes is as vital as the creative output itself.
David Burke, Laika's Chief Marketing & Operations Officer, emphasized the importance of this milestone, stating that while B Corp certification is a recent achievement, the underlying values and practices have been integral to Laika's culture since its inception in 2005. He expressed pride in joining the global B Corp community, a collective of organizations dedicated to leveraging business as a positive force. This commitment extends beyond individual productions, fostering a long-term vision for the company's continuous improvement in serving its various stakeholders.
Laika's Dedication to Ethical Business and Creative Excellence
Laika, a prominent animation studio known for its stop-motion masterpieces such as "Coraline" and "ParaNorman," has been awarded the prestigious Certified B Corporation status. This designation signifies the studio's unwavering commitment to upholding the highest standards of social and environmental performance, corporate accountability, and public transparency. The rigorous certification process, managed by the nonprofit B Lab, ensures that certified companies integrate a holistic approach to business, considering the impact of their decisions on all stakeholders, including employees, communities, customers, and the environment, alongside financial objectives. This achievement is a testament to Laika's enduring belief that ethical practices are fundamental to their creative endeavors.
David Burke, Laika's Chief Marketing & Operations Officer, highlighted that while becoming a Certified B Corporation is a new recognition, the core values and operational principles it champions have been deeply embedded in the studio's culture since its establishment in 2005. He articulated that Laika has consistently fostered an environment where artists, craftspeople, innovators, and storytellers are united by a shared ethos: that the method of creation is as crucial as the creation itself. This certification challenges the studio to maintain a long-term perspective, constantly seeking ways to enhance its positive influence on its employees, the wider community, and the environment, all while relentlessly pursuing artistic distinction. Burke further expressed the studio's pride in aligning with the global B Corp movement, an assembly of enterprises committed to utilizing their operations for societal good.
Beyond Certification: Sustaining Impact and Future Endeavors
The attainment of B Corp certification marks a significant turning point for Laika, solidifying its position among businesses that are actively leading a global movement towards a more inclusive, equitable, and sustainable economy. Keriann Reeves, Manager of Customer Success & Growth at B Lab U.S. & Canada, underscored that Laika's certification reflects its persistent dedication to employee well-being, strategic community investments, responsible environmental stewardship, and robust governance practices. This recognition follows another notable environmental achievement, as Laika recently became the first stop-motion animation studio to receive the Gold Level Green Seal for Studios from the Environmental Media Association (EMA), an influential environmental nonprofit within the Hollywood industry promoting sustainable practices.
Headquartered in Oregon, the studio remains steadfast in its mission to develop original narratives and broaden access to its cinematic works, exhibitions, and immersive storytelling experiences. This commitment is realized through various accessibility initiatives, educational programs, and diverse public engagement opportunities. David Burke reiterated that while the B Corp certification is an important milestone, it represents an ongoing journey rather than a final destination. He expressed enthusiasm for building upon this strong foundation and continuously exploring innovative avenues to amplify Laika's positive impact on its workforce, communities, audiences, and the environment. Looking ahead, the studio is set to release its eagerly anticipated film "Wildwood," directed by Travis Knight, later this year, further showcasing its blend of creative vision and responsible corporate citizenship.