The days preceding the highly anticipated music awards were filled with a series of exclusive celebrations and star-studded gatherings, setting a vibrant tone for the main event. These pre-ceremony affairs brought together influential figures and rising stars from across the music world. Among the notable events, Atlantic Music Group and Salomon hosted an immersive sonic experience, which also served as the launch for the new Salomon XT-Whisper shoe. Attendees included emerging artist Alex Warren, alongside music icons Janelle Monáe and Ravyn Lenae, all participating in a unique blend of music and fashion.
Further elevating the celebratory atmosphere, MusiCares honored Mariah Carey as its Person of the Year, with a host of celebrities such as Kesha, Rita Wilson, Gayle King, Charlie Puth, and Chanté Moore joining her on stage for this prestigious recognition. Elsewhere, Johnnie Walker and Sabrina Carpenter hosted a lively party at a popular Los Angeles hotspot, drawing in guests like Colman Domingo. Cosmopolitan and Pandora Jewelry also contributed to the festive mood with their own musical celebration, attended by artists Nat Wolff and Ashe. Adding to the array of events, Public School New York collaborated with the Grammys for an intimate dinner, featuring a special appearance by Usher.
The week also saw several significant gatherings hosted by major music entities. Spotify’s Best New Artist Party in West Hollywood showcased talents like Addison Rae and Olivia Dean, highlighting the future of music. Warner Music Group held its own pre-Grammy event, attracting artists such as Benson Boone, AzChike, and Teddy Swims. The Recording Academy Honors, presented by The Black Music Collective, recognized Pharrell Williams, with Dr. Dre, Harvey Mason Jr., and Justin Timberlake in attendance, the latter delivering a surprise performance. Other noteworthy events included a pre-party hosted by Shaboozey, a BMI Nominee Celebration for songwriters and producers, and Billboard’s Power 100 event featuring Mariah Carey. The Black Music Action Coalition’s Music Maker Dinner brought together luminaries like Jimmy Jam and Flavor Flav, while Ty Dolla $ign hosted the EZMNY JammJam party presented by Amazon Music. Amazon Music also held its Lot Party with performances by Akon and Ne-Yo. Additionally, Sofia Carson showed her support for Diane Warren at the Education Through Music-LA’s 20th Anniversary Gala, and BMG hosted a pre-Grammy party. The Resonator Awards, organized by We Are Moving The Needle, honored women in music, and Patrón kicked off Grammy week with a dinner in Beverly Hills. The Core Entertainment also hosted a kick-off party, further cementing a week of extensive musical celebration.
These myriad events, from brand collaborations to industry recognitions, collectively underscore the vibrant and interconnected nature of the music industry. They not only celebrate artistic achievements and emerging talents but also foster a sense of community and shared passion that drives creativity and innovation. Such gatherings are crucial for networking, collaboration, and reinforcing the cultural impact of music, serving as a powerful reminder of how artistic expression brings people together and uplifts spirits.