The emergence of artificial intelligence in creative industries has sparked a significant debate, particularly following the leak of a technical demonstration showcasing an AI-driven imitation of a renowned video game character. This incident has drawn attention to the broader implications for performers and their craft. Ashly Burch, the talented voice actor behind Aloy from the Horizon series, expressed her apprehensions regarding this development, emphasizing concerns not only for her career but also for the future of game performance artistry.
Ashly Burch conveyed her unease through a video posted on TikTok and Instagram, highlighting the unsettling nature of the leaked presentation. Although originating from Sony’s PlayStation Studios as an internal demonstration, it featured an AI version of Aloy that starkly contrasted with the vibrant personality fans adore. The developers at Guerilla Games clarified that the demo did not represent ongoing projects and confirmed that no performance capture involving Burch was utilized. Despite these assurances, the situation remains troubling for many artists, especially given the current strike led by SAG-AFTRA advocating for AI-related protections in the gaming sector.
Innovation should always be accompanied by ethical considerations and respect for creators. As discussions continue about integrating AI into artistic endeavors, ensuring fair compensation and transparency becomes crucial. Artists like Burch advocate for agreements where consent is mandatory before creating any AI replica of them, along with clear communication about its intended use. With ongoing strikes underscoring these demands, there is hope that negotiations will lead to meaningful safeguards preserving both creativity and rights within the industry.